A higher rating
More people click the listing with the stronger score, whatever position it holds.
Reputation management
More reviews from real customers. Every one answered.
When a homeowner searches for a plumber, roofer or HVAC company, reviews are one of the first things they check. Local Optics asks your customers for them by text and email after each job, tells you what they said, and helps you reply to every review on your Google profile.
- Requests by text and email
- Every customer asked, not just the happy ones
- AI-drafted replies you approve
- Text and email requestswith reminders that stop when they respond
- 80 review sitesto choose from, two per location as standard
- Feedback alertsso a bad experience reaches you first-hand
- AI Autopilot repliesdrafted in your tone, approved by you
Why reviews matter
Visibility is the new trust.
A strong review profile does two jobs at once: it helps customers choose you, and it is one of the signals that help you show up in the map pack in the first place.
Recent reviews
A review from last week shows a business that is busy now, not three years ago.
A steady flow
Reviews that arrive consistently build credibility in a way a one-off push never does.
Replies
A thoughtful response shows you care about the work and take feedback seriously.
What your customer sees
One text. One minute. One review.
Asking is the whole trick: most happy customers will leave a review if it's easy and the request arrives while the job is fresh. Tap through what happens.
Messages
Hi Maria, thanks for choosing Acme Plumbing today. How did we do? It takes a minute: acme.review/f/3kq
Reply STOP to unsubscribe
Sample wording. You write your own messages.
How would you rate your experience?
Describe your experience
Tap the stars to continue.
Thank you! Would you like to post your review?
Review us on Google
Review us on Facebook
Shown to every customer by default, whatever they rated.
On your side
New feedback from Maria G. ★★★★★
New Google review
AI Autopilot draft
Thank you, Maria! We're glad the new water heater is working well. Call us any time.
Reminders stop the moment a customer responds.
Interactive sample. Tap the buttons and the stars.
Review requests
Set the campaign once. It asks for you.
A campaign is a sequence of messages for one location. You decide the wording, the timing and the review sites, and every new customer you add gets the same polite ask.
- Text messages and emails, in any order, each with its own delay
- As many reminders as you want; they stop when the customer responds
- Optional business-hours sending: weekdays, 10 a.m. to 5 p.m. in your time zone
- Messages personalized with the customer's name, your business and location
- A different follow-up after they've responded, if you want one
- Texts carry opt-out instructions and emails an unsubscribe link, always
Five ways to add a customer
One at a time
Type in a name and number at the end of a job.
Spreadsheet
Upload a list; sending is paced at a daily limit you set.
QR code or form
A code for the invoice or van, or a form customers fill in themselves.
Zapier
Add a customer when a job closes in the software you already use.
API
Send contacts straight from your own systems.
Read and reply
Every Google review, across every location, answered.
Your Local Optics reviews dashboard gathers the Google reviews for all your locations. Search them, filter to the ones still waiting, and reply without opening a single profile.
- One dashboardFilter by location, rating, date and whether there's a response. See what's unanswered at a glance, and export to CSV.
- AI AutopilotA reply is drafted for each new review in your tone and in the reviewer's language. Approve it, edit it, or let it publish from the star rating you choose.
- Replies that stickTwelve hours after you reply, we check it is live on Google and post it again if it isn't.
- Alerts you chooseEmail or text alerts for new and removed reviews, set per person and per location.
Autopilot, with you in charge
Set the tone, the formality and a few personality rules, or write your own instructions. Out of the box, nothing is published without your approval.
When a review disappears
Reviews sometimes vanish from a profile. Local Optics notices when one that used to be there no longer is, keeps a copy, and helps you ask for it back.
- Removed reviews listed with the date they went missing
- An appeal helper writes the message for Google Support
- Private notes on any review, for your team
- Response rate and average response time for every location
Show them off
Good reviews shouldn't only live on Google.
Put your best reviews on your own website and in the reports you send, so trust is built before a customer ever calls.
A review widget for your website
Choose a layout, a minimum star rating and how many to show. It can also play the video feedback customers record.
Reports that show the work
Scheduled, branded reports arrive by email as a PDF, as often as daily or as rarely as yearly.
- Reviews generated, rating breakdown and reviews by site
- Messages sent, delivered, opened and clicked through
- Review totals and average rating in your Local Optics reports
- Audits that compare your reviews with up to five competitors
Rating calculator
How many five-star reviews to reach your goal?
A rating moves slowly once you have a lot of reviews. This is the arithmetic, and the same calculator sits beside every location in your dashboard.
Five-star reviews needed
120
to move 120 reviews from 4.2 to 4.6
12months at 10 a month
4one-star reviews would drop you a tenth
Assumes a simple average and that every new review is five stars. Google doesn't publish its exact formula, so treat this as a guide.
How it fits together
Two dashboards, one login.
Review requests run in the Reputation management dashboard, which opens from your Local Optics reviews pages with a single sign-on. The reviews it earns show up in Local Optics with everything else.
Straight talk
How we ask, and what we won't do.
Reviews only build trust if they're real. These are the lines we stay inside.
What we do
- Ask every customer, as set up by default, and show all of them your review links
- Make it take a minute, on the phone they already have in their hand
- Tell you about every piece of feedback, so problems reach you directly
- Help you answer the good reviews and the bad ones
- Respect opt-outs on every text and every email
What we don't
- Write, buy or post reviews. Your customers write them, on their own accounts
- Promise a number of reviews or a rating. That depends on the work and the customer
- Offer customers anything in return for a review
- Remove a review you don't like. Only the site it's on can do that
Built for local service businesses
For companies where reputation decides who gets the call.
- HVAC companies
- Plumbing companies
- Roofing contractors
- Electricians
- General contractors
- Other home service professionals
For local businesses
A steady stream of reviews
- Requests go out after each job without anyone remembering to ask
- You hear about an unhappy customer the same day
- Replies drafted for you, so none sit unanswered
For agencies
Reputation as a service
- A campaign per client location, under your brand and domain
- Bulk Autopilot settings across a portfolio of locations
- Branded reports on a schedule, and reviews through the API
Questions
Reviews, answered.
Something we didn't cover?
- 602.217.0279
- support@localoptics.com
- 8 a.m. to 5 p.m. MST
How do review requests work?
After a job, your customer gets a text message or an email asking how it went, with a link to a short feedback page. They rate the experience, add a comment if they like, and are shown buttons to post a review on the sites you chose, such as Google and Facebook. Reminders can follow, and they stop as soon as the customer responds.
Which review sites can I send customers to?
You choose from a catalog of 80 review sites, including Google, Facebook, Yelp, BBB, Angi, Trustpilot, Houzz, HomeAdvisor and Thumbtack, or add a custom link. Each location has two review sites as standard. The Google button opens your Google review form directly.
Do you only ask happy customers for reviews?
No. As set up by default, every customer who responds is shown your review links, whatever they rated. Google's policies don't allow businesses to discourage negative reviews or ask only happy customers, and a profile with only perfect scores is less believable anyway. You are alerted to every piece of feedback so you can follow up.
How do contacts get into the system?
Add a customer by hand, upload a spreadsheet, share a web form or QR code, or connect another tool through Zapier or the API so customers are added when a job is finished in your own software.
Will my customers be spammed?
No. A customer is added to a campaign once, reminders stop when they respond, and messages can be limited to weekday business hours in your time zone. Every text carries opt-out instructions and every email an unsubscribe link, and anyone who opts out stops receiving messages from your business.
Can AI reply to my reviews?
Yes, for Google reviews. AI Autopilot drafts a reply to each new review in the tone you set. By default a person approves every reply. You can choose to publish automatically from a star rating you pick, such as four stars and up. It uses your own OpenAI account, which you connect in settings.
Can I reply to reviews on sites other than Google?
Replies can be posted to Google and Facebook reviews. Reviews from other sites can be collected and read in one list, but you reply to those on the site itself.
What happens when a review disappears?
Local Optics notices when a Google review that used to be on your profile is no longer there, keeps a copy, and can alert you. An appeal helper prepares the message for Google Support. Google decides whether to restore it.
The businesses with the most real proof win.
Stay proactive: ask every customer, hear every answer, reply to every review.