Job site check-ins
A check-in is a few photos, a short caption and the neighborhood where the work happened. Local Optics publishes it to your Google Business Profile, your social pages and a live map on your website, so the work you did this week is what customers and search engines see.
Anatomy of a check-in
Every check-in carries the same ingredients, so each one works as a post, a proof point and a piece of local content.
Up to 10 per check-in. Pair two as a labelled before and after, and stamp your logo in a corner.
Your own categories, so work is grouped by what you actually sell and can be filtered on your site.
Up to 1,500 characters for Google, with an optional separate caption for social.
City and area are shown. The map pin is shifted so a customer's home is never pinpointed.
Attach the Google review for that job, or add one with a star rating and your reply.
Credit the technician and add a button: Book, Call now, Learn more, Order online, Buy or Sign up.
How it works
Three ways to capture
What search engines can read
Each check-in is published with the location, text and structure that help search engines connect your work to a place and a service.
Each check-in is labelled with its city, state and job category, and photos in the website widget get alt text built from them.
# image alt text alt="AC repair job in Scottsdale"
The website widget adds schema markup for every check-in it shows: what was done, when, and where.
{
"@type": "UserCheckins",
"name": "Your Business",
"startDate": "2026-03-12",
"location": {
"@type": "Place",
"geo": { "latitude": 33.4942 }
}
}
Images on your site get alt text naming the service and city. AI can also write a description for each photo.
# image alt text "Water heaters job in Phoenix" # AI photo description "New tankless water heater mounted on a garage wall with neatly routed copper lines."
Publish everywhere
Set the default channels for each business once, then override them on any single check-in. Each channel shows its own status, so you always know what was delivered.
Website widget
Paste one script tag and your site shows a map and feed of recent jobs that updates itself. Filter it by city or service, so your Scottsdale page shows Scottsdale jobs and your water heater page shows water heaters.
Interactive sample with made-up jobs. Switch layouts, filter by service, or select a pin.Job sites do not perfectly correspond with map markers.
Control and reporting
Approval is set per employee: new hires need sign-off, trusted technicians publish directly. Edit any check-in before it goes out, or pick the date and time it should post.
Totals by technician and by service category for any date range, with pending counts and days since the last check-in. Connect ServiceTitan to compare check-ins published with jobs completed each day.
Straight talk
Check-ins are one consistent, automatable part of a strong local strategy. Here is the honest version.
Two ways to run it
For local businesses
For agencies
Questions
Something we didn't cover?
A job site check-in is a short record of a completed job: photos, a caption, a service category and the area where the work happened. Local Optics publishes it to your Google Business Profile, your Facebook and Instagram pages, and a map of your work on your own website.
No. The street address is never published. The map location of each check-in is shifted by a random distance of up to roughly 500 meters before it is saved, so the pin and the structured data both point to the neighborhood, not the house. Your website widget can also show a note that markers do not match exact job sites.
Not necessarily. Check-ins can be created from completed jobs in ServiceTitan or projects in CompanyCam, from a web form in the office, or by our team as a done-for-you service. Crews that want to post from the field can use the iOS and Android app.
Yes. Approval is set per employee, so new team members can need sign-off while trusted technicians publish directly. Managers approve or reject on the web or in the mobile app, and any check-in can be edited or scheduled for a later date and time first.
You paste one script tag where the widget should appear. It works on WordPress, Wix and any site that accepts a code snippet, and can be loaded through Google Tag Manager. The map uses your own Google Maps API key.
Yes. Agencies can rename the feature, run it on their own domain with their own logo, set the credit line on website widgets, and create check-ins and employees through the public API.
Yes. Inside the Local Optics app the feature is named GeoBooster and each check-in is called a Moment. It is the same product described on this page.
Book a demo and we'll show you what last month's jobs would look like as check-ins on your profile and your site.