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The local visibility platform

Turn real work into local visibility you can measure.

Local Optics is built for service businesses and the agencies behind them. Geo-tagged job site check-ins, GeoGrid rank tracking, Google Business Profile management and multi-location analytics, in one place.

Book a demo See agency plans
  • Works with ServiceTitan and CompanyCam
  • Self-serve plans from $39 a month
  • Done-for-you service for busy crews
Top 3 4 to 10 11 and lower Illustration of a 7×7 GeoGrid scan

Trusted by home service brands across the country

  • Modern Day Roofing
  • Pacific Exteriors LLC
  • Southwest Blinds and Shutters
  • Two Brothers Epoxy Flooring
  • Vredevoogd
  • Jagra Masonry
  • A1 Garage Door Service
  • The Painting Company
  • Iceberg Home Services

How visibility is built

Your competitors aren't beating you with better work. They're beating you with better visibility.

Local Optics closes that gap by turning the jobs you already finish into the signals local search runs on.

  1. You finish the job

    Your crew works the way it always has. Photos and job details already live in your CRM.

  2. It becomes a check-in

    Geo-tagged, captioned and published to Google, social and your website.

  3. Rankings spread

    GeoGrid scans show your map pack coverage street by street as it grows.

  4. Customers call

    Call and form tracking tie that visibility back to real leads.

One platform, two ways to use it

Which one sounds like you?

I run a local business

We connect to the tools you already use and turn finished jobs into proof across Google and your website. Your crew changes nothing.

See the done-for-you service

I manage clients or many locations

Run rank tracking, GBP publishing, reviews and reporting for every location from one login, under your own brand.

See the agency platform

Job site check-ins

Every finished job becomes geo-tagged proof.

A check-in captures the photos, the caption and the place the work happened, then publishes it everywhere a customer might look. It is recent, real and tied to a neighborhood, which is exactly what local search rewards.

  1. Capture. Pull jobs and photos from ServiceTitan or CompanyCam, or post from the mobile app with up to 10 photos and video.
  2. Optimize. An approximate location is added to the photos sent to Google, and AI can write a description for each one. Approve every post or let trusted techs publish directly.
  3. Publish. One check-in goes to your Google Business Profile, Facebook, Instagram and a map of your work on your own website.
  • Google Business Profile
  • Facebook
  • Instagram
  • Website map widget
  • Schema markup
  • Webhooks and API

Explore job site check-ins

GeoGrid rank tracking

See where you rank on every street, not just at your front door.

Your Google Maps ranking changes block by block. A GeoGrid checks a keyword from a grid of points across your service area, so you can see exactly where you show up in the top three and where a competitor does.

  • Grids from 3×3 to 13×13, with points spaced 100 m to 25 km apart
  • Scheduled scans: weekly, every two weeks, monthly or quarterly
  • The top 20 businesses at every point, each with its own grid
  • Share links, scan comparisons, 3D views and animated GIFs for clients
  • An embeddable GeoGrid widget that turns prospects into leads

Explore GeoGrid rank tracking

AGR
Average Grid Rank, across points where you rank 20 or better
ATGR
Average Total Grid Rank, across every point
SoLV
Share of Local Voice: points where you are in the top three
AGR
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ATGR
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SoLV
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Top 3 at this point

    1 to 34 to 1011+

    Interactive sample with made-up data. Pick a keyword, compare scans, or select a point.

    Google Business Profile management

    Keep every profile active, accurate and answered.

    Your Google Business Profile is the first thing most local customers see. Local Optics keeps it fresh for one location or hundreds, without logging in to each one.

    Posts and media

    Schedule update, event and offer posts, and release photos over time. Publish to many locations at once or in bulk from a spreadsheet.

    Reviews

    One inbox for every location. AI Autopilot drafts replies in your tone and can publish above the star rating you choose.

    Protection

    A change log records every edit, including the ones Google makes, and emails you when your pin or address moves. Removed reviews are flagged.

    Audits

    Scheduled audits compare your categories, services, posts, media and reviews with the competitors around you.

    Location management GBP posting Photo scheduling

    ★★★★★

    "On time, and our AC was running again the same afternoon."

    AI Autopilot draftThank you! Same-day fixes are what we aim for. We're glad you're cool again.

    MLAP: Multi-Location Analytics Platform

    See which locations are winning and which need your attention.

    MLAP puts jobs and revenue next to search, reviews, rankings and ad spend for every location. Operators and franchise teams get one scorecard instead of a dozen logins.

    • Portfolio overview, per-location detail, map and territory views
    • Revenue correlation and review sentiment across the portfolio
    • Playbooks for locations that fall behind
    • Present mode for the screen on the office wall

    Talk to us about MLAP Explore MLAP

    Portfolio scorecard

    Sample data
    LocationRevenue trendLeadsShare of Local VoiceRatingStatus
    Scottsdale41261%61%★ 4.9Winning
    Chandler28747%47%★ 4.8Winning
    Mesa19829%29%★ 4.6Steady
    Glendale12112%12%★ 4.2Needs attention

    Connected sources

    • ServiceTitan
    • Google Business Profile
    • Search Console
    • GA4
    • Bing Webmaster
    • Google Ads
    • YouTube Ads
    • Local Services Ads
    • Microsoft Ads
    • Meta Ads
    • Nextdoor Ads

    Also in the platform

    Everything else local visibility depends on.

    • Ads

      Local Services Ads

      Geo-targeted LSA management with budget control, lead feedback and AI call analysis.

      Learn more
    • Reviews

      Reputation management

      Review requests by text and email, feedback alerts, and AI-drafted replies to your Google reviews.

      Learn more
    • Protection

      GBP Recovery Shield

      Help recovering a suspended profile and guidance to keep it stable afterwards.

      Learn more
    • Leads

      Call and form tracking

      Tracking numbers and form capture that tie local search and paid traffic to real leads.

    • Growth

      Expansion IQ

      Scores the zones of a market from 0 to 100 on nine factors to show where to grow next.

      Learn more
    • Reporting

      White-label reports

      Scheduled, branded reports plus a Looker Studio connector for your own dashboards.

    • AI

      AI assistant

      Ask questions about your locations in plain language and start scans from chat.

    • Developers

      API and MCP server

      A public REST API, plus an MCP server to connect your own AI tools to your data.

    Who it's for

    Built for the people who do the work, and the people who market it.

    For local businesses

    Owners and operators of home service companies

    • HVAC
    • Plumbing
    • Roofing
    • Electrical
    • Garage doors
    • Painting

    Our competitors dominate online even though we do better work.

    What you get

    • Done-for-you check-ins built from the jobs already in your CRM
    • Daily posts to your Google Business Profile and a live map of work on your website
    • GeoGrid tracking so you can see your map pack coverage grow
    • A dedicated Performance Manager and monthly performance reviews
    • Optional reputation management, LSA management and GBP Recovery Shield
    Book a demo

    For agencies

    Local SEO teams managing many client locations

    • Agency owners
    • SEO strategists
    • Account managers
    • In-house marketers

    We spend more time logging in to profiles and building reports than improving rankings.

    What you get

    • Self-serve plans for 1 to 70 locations, with custom pricing beyond that
    • GeoGrid and keyword rank tracking with monthly credits
    • Bulk and scheduled GBP posts, review inbox and AI replies
    • Your brand on a custom domain, with white-label reports
    • Team roles and per-user location access for staff and clients
    See agency plans

    Pricing

    Agency plans that scale with your locations.

    Pick the plan that matches the number of locations you manage. Pay yearly and get two months free.

    • Single

      $39/mo

      One profile

      • 1 listing
      • 1,600 keyword credits
      • 7,500 GeoGrid credits
      Choose Single

    • Starter

      $59/mo

      Small portfolios

      • 10 listings
      • 3,200 keyword credits
      • 8,100 GeoGrid credits
      Choose Starter

    • Most popular

      Pro

      $99/mo

      Growing agencies

      • 20 listings
      • 5,600 keyword credits
      • 16,200 GeoGrid credits
      • White-label reporting
      • GeoGrid lead widget
      Choose Pro

    • Agency

      $149/mo

      Established agencies

      • 40 listings
      • 17,700 keyword credits
      • 24,300 GeoGrid credits
      • White-label reporting
      • GeoGrid lead widget
      Choose Agency

    • Enterprise

      $200/mo

      Large portfolios

      • 70 listings
      • 26,600 keyword credits
      • 32,400 GeoGrid credits
      • White-label reporting
      • GeoGrid lead widget
      Choose Enterprise

    Every plan includes

    • Unlimited GBP posts
    • Review inbox and AI replies
    • Scheduled GeoGrid scans
    • Keyword rank tracking
    • Competitor audits

    One GeoGrid credit is one grid point. More than 70 locations? Get in touch for custom pricing. Extra credit packs and job site check-ins are available as add-ons.

    Run a single business or a handful of locations?

    Our done-for-you service handles check-ins, posting and reporting for you, with a Performance Manager on your account. Let us walk you through how it fits your workflow.

    Book a demo

    Success stories

    Invisible to unmissable.

    Hear it from the owners and operators who use Local Optics to show up where their customers are searching.

    All success stories

    Questions

    Straight answers about local visibility.

    Something we didn't cover?

    What is a job site check-in?

    A job site check-in is a short record of a completed job: photos, a caption and the location where the work happened. Local Optics attaches the area where the work happened, never the street address, and publishes the check-in to your Google Business Profile, Facebook, Instagram and a map widget on your website.

    What is a GeoGrid, and what do AGR, ATGR and SoLV mean?

    A GeoGrid checks your Google Maps ranking for a keyword from a grid of points across your service area. AGR (Average Grid Rank) averages only the points where you rank 20 or better. ATGR (Average Total Grid Rank) averages every point and counts anything past 20 as 21. SoLV (Share of Local Voice) is the percentage of points where you rank in the top three.

    Does my crew have to learn a new app?

    No. Local Optics can pull job details and photos from ServiceTitan or CompanyCam, so check-ins are built from work your team already records. Teams that prefer to post from the field can use the Local Optics mobile app instead.

    Do you replace our SEO team or agency?

    No. Local Optics works alongside them. Consistent, location-based content and rank data strengthen the foundation your SEO team has already built.

    Can agencies white-label Local Optics?

    Yes. Agencies can run the platform on a custom domain with their own brand name, logo, favicon and sender email. White-label reporting and the lead-capture GeoGrid widget are included from the Pro plan up.

    What is MLAP?

    MLAP is the Local Optics Multi-Location Analytics Platform. It puts jobs and revenue next to Google Business Profile, search, review, GeoGrid and advertising data for every location, so operators can see which locations are winning and which need attention.

    Will Local Optics guarantee a number one ranking?

    No, and nobody honestly can. Local Optics automates work that is a core part of a strong local SEO strategy and shows you exactly where you rank, so you can see what is improving and where to focus next.

    Want to see how Google sees you?

    Book a demo and we'll run a live GeoGrid for your business and your top keyword.

    Book a demo Start an agency plan