Location management
Connect your Google accounts and see every location you manage in a single list: its status, its numbers and every change made to it. Built for one profile or hundreds, without signing in to each.
Getting connected
Connecting takes one Google sign-in. Every location in the account is found, including those inside location groups, and nothing is touched until you switch it on.
Plans count enabled Google profiles: 1, 10, 20, 40 or 70, with custom pricing beyond that. Locations added from public data don't use a place.
Local Optics asks Google for permission to manage your business profiles. You stay the owner of every one.
We never share or sell your data.
The locations list
Search by name, address, store code or place ID, then narrow by tag, category, state, Google account or folder. Try the filters on this sample list.
No locations match.
Sample data. The business and its locations are made up.
Admins can select rows, or every location that matches the filters, and then:
Status at a glance
Each location carries the status Google reports for it, and rows are color-coded so trouble stands out in a long list.
Statuses are read from Google. Verification itself is completed with Google, not inside Local Optics. If a profile is suspended, GBP Recovery Shield is the service that helps get it back.
Change monitoring
Google edits business profiles on its own, and so can members of the public. Local Optics compares every synced version of a location with the last, and tells the people who need to know.
Suspensions and reinstatements are emailed too. To accept or dispute a change Google has made, you follow the link to your Google Business Profile dashboard.
The location dashboard
Open a location for Google's own performance figures, charted and comparable, beside its latest post, latest review and GeoGrid scans.
Views on Google Maps and on Search, split by desktop and mobile.
Website clicks, direction requests and calls from the profile.
Against the previous period, the previous year or dates you choose, with notes pinned to the chart.
The searches that showed the profile each month, as Google reports them, with CSV export.
Posts, including the future dates of recurring ones, photos, reviews, reports, audits and GeoGrid scans on one calendar, so you can see what has happened and what is queued.
When a location is enabled, up to 18 months of performance history is brought in, so comparisons work straight away. Performance figures export to CSV.
Profile details
Profile editing is switched on for your account by our team, so it is only in the hands of people you want changing live listings.
Editing a name, category, address or phone number can prompt Google to ask for reverification. The app warns you before you save.
Some settings organize your work and never change anything on Google.
Teams and integrations
Four roles, owner, admin, member and viewer, decide what a person can do. Admins decide which locations each person can see.
Location data doesn't have to stay in the app.
Straight talk
Once your locations are in
Questions
Managing a lot of profiles?
It is a tool that connects to your Google account and lets you look after one or many Google Business Profiles from a single place. In Local Optics that means a searchable list of every location, the status Google reports for each, alerts when a profile changes, a change log, performance figures, and control over who on your team can see each location.
Self-serve plans cover 1, 10, 20, 40 or 70 enabled Google Business Profiles, with custom pricing above that. You can connect accounts holding more locations than your plan allows and enable only the ones you want to manage.
Yes. An organization can connect as many Google accounts as it needs, and locations from all of them appear in one list. Location groups in an account are shown as folders.
No. Connecting only reads your locations. Nothing is synced from a location until you enable it, and nothing is changed on Google unless someone on your team posts, uploads or edits.
Yes, once editing has been switched on for your account by our team. You can then update the name, categories, address, service area, hours, special hours, phone numbers, website, description, labels and opening date, and each change is sent to Google when you save. Attributes, services, products and menus are edited in Google.
The location is marked "Updated by Google", a banner names the fields that changed, and the people who asked for alerts on those fields are told by email or text. The change is recorded in the change log. To accept or dispute it, you follow the link to your Google Business Profile dashboard.
Yes. An admin can add any business by its Google Maps link, its name or a keyword. These locations show public data only: posting, photo uploads and editing need a connected Google account. They don't count toward your plan's location limit.
Locations are synced regularly in the background through the day, and you can press Sync on an account or a location at any time. Changes appear after the next sync rather than the instant they happen.
Book a demo and we'll walk you through the list, the alerts and the change log.