Healthy
Visible on Search and Maps, and you can edit it, post and reply to reviews.
Goal: keep it this way.GBP Recovery Shield
When your Google profile goes down, we get it back.
A suspended Google Business Profile can stop your calls overnight, and Google offers little help getting it fixed. Recovery Shield finds the cause, corrects it and manages your reinstatement from start to finish, then helps keep the profile stable.
- Most listings restored within 10 business days
- Handled for you, start to finish
- Guidance for new profiles, too
- Find the causeGoogle rarely says why; we work it out
- Fix what triggered itbefore anything is sent to Google
- Manage the appealevidence, submission and follow-up
- Keep it stableguidance and monitoring afterwards
What a suspension costs
No visibility. No calls. No leads.
For most home service companies, the Google Business Profile is the first thing a customer sees and where a large share of calls begin. When it disappears, so do they, and the competitors beneath you in the map pack move up.
- Your profile can vanish from Search and Maps without warning
- Reviews, photos and posts are hidden along with it
- Local Services Ads that rely on the profile can be affected too
- Every day spent guessing at the fix is a day of missed jobs
Know what you're dealing with
Four states a profile can be in.
"Suspended" gets used for everything, but Google treats these differently, and so does the fix.
Pending
Google wants you to verify, or re-verify after a change. The profile may be hidden or locked until you do.
Usually fixable quickly.Suspended
Google has restricted the profile. It can drop out of Search and Maps, or stay visible while you lose the ability to manage it.
Needs a cause, a fix and an appeal.Disabled
Removed for policy reasons, or merged because Google thinks another profile is the same business.
The hardest to reverse.Why it happens
Small changes can trip a suspension.
Google's guidelines are strict and its systems are automatic. Most business owners are surprised when it happens, and Google rarely explains which rule was involved.
Edits that trigger checks
Changing the name, address, category or phone, especially several at once, can prompt re-verification.
Address problems
An address that doesn't match your documents, or a service area that doesn't fit the address shown.
Duplicate listings
Two profiles for one business, often left behind by a previous owner, agency or move.
Account changes
Unexpected activity, a new owner or manager, or access shared with accounts Google doesn't trust.
Guideline violations
Keywords or city names added to the business name, or a business type that isn't eligible at that address.
Reports from others
A competitor or member of the public can report a profile, and a report can start a review.
How Recovery Shield works
A clear process, managed for you.
Instead of guessing which steps to take, you get a guided recovery with one goal: your profile reinstated as quickly as possible.
Diagnose
We review the profile, its history and your documents to identify what triggered the suspension.
Correct
Name, address, categories, duplicates and access are brought in line with Google's guidelines first.
Appeal
We prepare the evidence and submit the reinstatement request, representing you with Google.
Stabilize
Once you're back, we show you what to avoid and keep watch for changes.
Why preparation matters
Google's appeal clock starts the moment you open it.
Once an appeal is opened, Google gives you a short window, widely reported as 60 minutes, to upload evidence. Start before the profile is fixed or the documents are ready and the appeal is likely to be denied. We get everything in order first.
What to have ready
Evidence that the business is real, is where it says it is, and is yours.
- Business registration or license
- A utility bill at the business address
- Tax or state filing showing the name
- Photos of signage, vehicles or equipment
- Trade license and insurance, if required
- Your website and other listings, matching
Self-check
Is your profile at risk?
Tick anything that's true of your profile today. It takes a minute and nothing is sent anywhere.
True of my profile
Suspension risk
Low
Nothing ticked. Keep your details consistent everywhere and make changes one at a time.
Talk to us about your profileA rough guide based on common causes, not a diagnosis. Google's decisions are its own.
Ongoing stability
Recovering it is half the job. Keeping it is the other half.
Profiles connected to Local Optics are watched, so the next problem is something you hear about from us, not from a quiet phone.
Straight talk
What we can promise, and what nobody can.
What you get
- People who have been through Google's process, working your case
- The cause identified and fixed before an appeal is spent
- Evidence prepared and the request submitted for you
- In most cases, a listing restored in 10 business days or less
- Guidance for new profiles, so they start out compliant
What nobody can promise
- A guaranteed outcome. Google makes the decision
- Reinstatement for a business that isn't eligible under Google's guidelines
- A fixed timeline. Google's review takes as long as it takes
- That it won't happen again if the same practices continue
Built for home service businesses
For companies that live on local search.
When most of your leads start on your Google Business Profile, losing it means losing calls, leads and booked jobs.
- HVAC contractors
- Plumbing companies
- Roofing contractors
- Electricians
- Restoration companies
- General home service providers
Already suspended?
Don't file an appeal yet. Tell us what happened and what changed beforehand, and we'll tell you what we'd do next.
Questions
Suspensions, answered.
Profile down right now?
- 602.217.0279
- support@localoptics.com
- 8 a.m. to 5 p.m. MST
What is GBP Recovery Shield?
GBP Recovery Shield is a Local Optics service for businesses whose Google Business Profile has been suspended, disabled or restricted. We identify the cause, correct the issues, prepare the evidence and manage the reinstatement request with Google from start to finish, then give you guidance to keep the profile stable.
How long does it take to get a suspended profile back?
In most cases we are able to restore listings in 10 business days or less, and often faster. The timing depends on the cause and on Google's review, which we don't control.
Why was my Google Business Profile suspended?
Common causes are changes to business information that trigger verification checks, address or service-area inconsistencies, duplicate listings, unexpected account or ownership changes, and violations of Google's guidelines such as extra keywords in the business name. Google rarely says which one applies, so finding the cause is the first step.
Can I appeal a suspension myself?
Yes. Google provides an appeals tool. The difficulty is that the underlying problem has to be fixed first, and once an appeal is opened there is a short window to upload evidence. An appeal sent before the profile is compliant or the documents are ready is likely to be denied.
Can you guarantee reinstatement?
No. Google makes the decision, and a business that isn't eligible for a profile under Google's guidelines can't be reinstated. What we provide is an experienced, guided process that improves your chances and shortens the downtime.
Will I lose my reviews?
A suspended profile's reviews are normally hidden with it and return when the profile is reinstated. Reviews can occasionally go missing afterwards. Local Optics flags removed reviews and helps you ask Google to restore them.
How will I know if my profile is suspended?
If your profile is connected to Local Optics, its status is checked regularly and you are emailed when a location is suspended, disabled, disconnected or marked as a duplicate, and again when it is restored.
Do you help with brand new profiles?
Yes. Recovery Shield includes guidance and support for new Google Business Profiles, so they are set up in line with Google's guidelines from the first day.
Get back in front of your customers.
Protect your online presence and recover your listing faster with GBP Recovery Shield.